![]() ![]() From crispy chicken sandwiches and tenders to Cheez-It-crusted mac n’ cheese and hand-crafted ice cream shakes, each menu item tells a story all while offering guests an inside look into the life and personality of Shaquille O’Neal. The website boasts that the menu is made up of “O’Neal’s home-cooked childhood favorites with today’s trending flavors. Then from there, the sky’s the limit.“The Big Chicken concept is built around Shaq’s remarkable life, and he puts his heart and soul into marketing the brand and making sure it lives up to the trust he’s built with fans,” DMD Ventures said in its pitch to potential investors.Īccording to Big Chicken’s website, the chain started in 2018 by “JRS Hospitality, an accomplished Las Vegas-based ownership group Authentic Brands Group, a multi-national, multi-billion-dollar brand development, marketing and entertainment company and Hall of Fame basketball star Shaquille O’Neal.” We’re an emerging chain and we need to make sure we enter their rotation. “The goal is to get people to try the food and then I’m confident we can get into their monthly consideration set and then grow. It’s a massive value add for us to extend our presence here,” Halpern said. Shaquille O'Neal is looking for the hardest working and most talented people to. We want to give the maximum number of people the opportunity to try us. Great pay, flexible scheduling, big fun culture, meal discount, career opportunities. This is Big Chicken’s objective as well, and the company expects to have up to 30 of its 80 Walmart locations open by the end of the year. ![]() Several chains, including Wendy’s and Wingstop WING, have dipped their toes into the ghost kitchen space to expand their reach into new markets in a more cost-effective way than building or leasing physical restaurants. That expansion is facilitated through Ghost Kitchen Brands’ digital infrastructure and allows customers to pick up their food for delivery or pickup while shopping at the retail giant. There’s also the Walmart partnership to illustrate Big Chicken’s tech focus. The technology allows guests to insert their credit card at the location’s entry gates to shop or hover their palm over an Amazon One device to enter, then take what they want and leave without having to checkout. Its loyalty program is ready to go live once the 10 th brick and mortar location opens.Īlso, just this week, Big Chicken announced its location at Climate Pledge Arena in Seattle now features Amazon’s AMZN Just Walk Out technology and Amazon One, used at Amazon Go AMZN locations. Bok Bok Big Chicken is serving up some of the best chicken sandwiches with the BIGGEST flavor of all time. The company works with a marketing asset company to drive efficient social media prices and is looking at a credit card processing solution to shave down transaction fees, for example. The intent is to provide only the best ingredients combined with bold flavors and prompt service in a modern, unhurried environment. “We are able to build an experience that doesn’t feel like a cheesy homage, but rather that we are leveraging Shaquille’s authenticity, which is one of the best things about him.”īig Chicken’s menu and branding are complemented by a tech-forward approach. Big Chicken is a fast-casual restaurant that is larger than life, much like its founder NBA legend Shaquille ONeal, serving up Big Flavor, Big Food, and Big Fun with every order. Everything is built to have ‘big fun,’ like his footprints on the ground at the drink station and a chair in each restaurant that is three times the average chair. “He takes great pride in this because it’s part of his legacy. In fact, the basketball hall of famer has been involved in nearly every step of the concept’s business, from its branding down to the sourcing of the supply chain. Be sure to subscribe below and follow us on Instagram for the latest updates. The Vegas menu, for example, features seven different chicken sandwiches, including the “Charles Barkley.” The sandwiches are named after people important to Shaq, Halpern says. We’re looking forward to bringing you the BIG FLAVOR, BIG FOOD and BIG FUN of Big Chicken, along with the best chicken sandwiches. We’re also hormone- and antibiotic-free, our chicken is breaded and fried in store with proprietary breading and we have so many options compared to others,” Halpern said. We have 5-ounce chicken sandwiches while most are in the 2-to-2 ½-ounce range. We have a different value proposition with our chicken sandwiches. ![]() He adds that Big Chicken’s “differentiated” menu and concept has also generated significant attention from potential franchisees even though the brand’s happens to be positioned in an intensely crowded chicken category.
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