![]() For example, looking at George Clooney, we see by his body language and tone that he is self-assured but approachable. ![]() Identifying your traits is arguably the easiest of these and involves your appearance as well as your actions. Ultimately, your personal brand should encapsulate your traits, values, and audience. This means that in working to market yourself as a speaker, you have to first define how you want people to see you as a person. Because speaking businesses are highly personal, rebranding or creating your brand has to represent you. That said, before rebranding your website, it’s important to focus internally. ![]() Still using stock photos from the early 2000s? Is your website mobile friendly and designed to adapt to different devices? These are just two reasons, among many, to give your website a facelift and get it up to speed with today’s design trends. Besides updating your list of past clients, redesigning your website allows you to put a new face on your speaking business. On the flip side, if you already have a website, refreshing or rebranding it can be equally useful. Because of this, to market yourself as a speaker, a website is key. A website allows event planners to find you and get a sense of whether they want to hire you within a quick glance. After all, if you’re bouncing from event to event and trying to make sales in between, you don’t have a lot of time to spare. As a speaker, the latter is especially important because of your busy schedule. You’re also unable to showcase your credentials and speaking experience without having a conversation. Without a website, not only are you unable to attract potential clients through other marketing channels, such as paid advertising. As far as marketing is concerned, if you don’t already have a website, this is your top priority.
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